What is Responsive Design?

Aaron McClung Churchrise Features, Featured, Online Strategy

Responsive Design is a term used to describe a specific type of user-friendly, mobile-oriented web design which allows online users the most optimal viewing experience across any device or screen size. You’ve probably visited a handful of websites by now that have been optimized with RWD. Responsive content is easily viewable on any screen size. Content automatically adjusts to accommodate size and spacing without forcing the user to pinch or zoom on their mobile device.

Responsive Web Design has gained an extreme amount of popularity since developers first began discussing it’s functionality in 2010.  The tech industry grabbed hold of the concept right away and, now, firmly promotes the benefits of its functionality because it solves many major problems that many websites (sadly) still struggle with today.

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One common issue of principal concern involves the rapid growth and expansion of technology in general. Advancements, updates, and trends can be extremely difficult for the average person to keep up with, yet, the average person becomes increasingly dependent on the handheld computer in his or her pocket. As web designers and developers, we constantly have to monitor updates and regularly adjust our thinking in order to keep up with the times and provide better solutions for the average person. In fact, the prerogative of technology is to make everything as simple as possible for the average person. Since RWD remarkably simplifies user experience across online technologies, one can understand why it’s a critical topic of our business conversations.

Responsive Web Design emerged as a response (pun intended) to many mobile browsing problems we’ve encountered in the past and it’s now becoming the standard.  That’s why we have chosen for all of our sites to use this responsive approach as a best practice for our clients and their websites. RWD has helped turn the clunky, pinching and zooming internet into the current, fast, and practical internet we enjoy on our desks and in our hands today.